Popunder & pop-up inventory

Buy pop traffic that survives scale

Pop is the cheapest way to put a live landing page in front of a real person. On ROIads you bid from $0.5 CPM across a hundred million daily impressions, filter the junk before it costs you, and find out within one day whether an offer has legs.

Start with a $250 deposit Talk to an account manager

Registration takes one form. Dashboard access is instant — no sales call in the way.

100MImpressions per day

220+GEOs

+25%Boost ROI

100%Unique, premium traffic

$0.5Min CPM

The format

What pop traffic is, and how it runs on ROIads

Pop traffic is a paid visit, not a paid impression on somebody else’s creative. A publisher script fires on a user action, a fresh browser window or tab opens, and your URL loads inside it. There is no banner to design and no notification to write — the landing page is the ad, and the user is already on it when the billing event happens.

That single mechanic explains everything else about the channel: CPMs are low because attention is not guaranteed, volume is enormous because almost any site can carry it, and the winners are decided by the landing page rather than by the creative. Media buyers who treat pop as a landing-page sport make money on it. Buyers who treat it as display do not.

One more distinction worth keeping straight: the visit is the traffic, the deposit or install afterwards is the conversion. Pop is bought on the first and judged on the second.

Popunder Default on ROIads

The new window opens behind the page the user is reading. They finish what they were doing, close the tab, and your lander is waiting. Less irritation, longer dwell time, and the format that carries the bulk of our pop volume.

Pop-up Front-facing

The window jumps in front of the active session immediately. Sharper attention, sharper bounce. It earns its place on time-sensitive offers — a bonus that expires, a flash discount, a limited registration window.

Four moves between funding an account and buying pops

No integration project, no tag deployment, no minimum contract. The platform is self-serve and the first campaign is usually live the same working day.

Fund the account

$250 is the entry deposit. It is spend, not a fee — every cent goes into buying impressions.
Point the targeting

GEO, OS, device, browser, connection type, publisher source and frequency, set before a single dollar moves.
Drop in the URL

Paste the landing page, add your tracking tokens, set a CPM bid or hand it to the AI bidder.
Cut and scale

Sources report individually. Kill the dead ones, raise bids on the live ones, repeat daily.

Targeting you can actually steer

Broad buys are how pop budgets die. Every layer below is set at campaign level, and every one of them reports separately so you can cut on evidence instead of instinct.

Geographic

Country, region and city, with separate bids per market so a Tier 3 test never ends up priced like a Tier 1 one.

Source and placement

Buy by individual source ID and adjust bids per source with micro bidding. Whitelists and blacklists are yours to build from the first campaign, and your manager can hand over ready-made ones for your offer.

Frequency and schedule

Impressions per user per day, plus hour-of-day windows. On pop this is the difference between reaching a market and re-annoying the same slice of it.

Device, OS, browser and connection

Android versus iOS, browser build, connection type, ISP and IP. On mobile-install and utility offers this layer alone can swing CR by a multiple.

Advantages and disadvantages of pop traffic

Anyone selling you pop without the second column is selling you a first deposit, not a channel. Here are both halves.

What pop does better than anything else

Cheapest route to a real page view.
Zero creative production. A URL is a complete campaign.
Volume that does not run dry mid-scale.
Statistical significance in hours, not weeks — the fastest offer-validation tool you own.
Every impression lands on your page. Nobody scrolls past a popunder.
Reach in markets where push subscriber pools are thin or expensive.

What it will cost you in effort

Intent is zero at the moment of delivery. Your lander has to create it from nothing.
CR per visit sits below search or push. The economics work on volume, not on rate.
Source quality is uneven by nature — blacklisting is a daily habit, not a one-off setup.
Browser blockers and OS restrictions clip some inventory, especially on iOS.
Offers needing comparison, long forms or a considered decision underperform badly.
The format is interruptive. Brand-sensitive advertisers should be honest about that.

Where the money is

Verticals that pay for pop traffic

Pop rewards offers with a short decision and a low commitment. If the user has to think for three minutes before acting, the format will fight you.

iGaming

Casino and slots landers with an immediate bonus hook. High volume tolerance, and registration is a short enough step to survive an unexpected window.

Betting

Odds boosts and welcome-bet offers, timed against fixtures. Popunder handles the spike far better than any auction-priced display placement.

Dating

Single-field sign-ups and swipe funnels. The classic pop vertical because the ask is one tap and the intent is impulsive by nature.

Sweepstakes

Prize draws and SOI/DOI flows. Built for cheap volume: the whole funnel is designed to be understood in four seconds.

Finance

Trading, loans and crypto onboarding. Works on tight GEO and device filters — wide buys here are how budgets disappear.

Telecom

Mobile carrier content and subscription flows. Carrier and connection targeting is the whole campaign here — get it wrong and the offer never fires.

E-commerce

Flash sales, coupon pages and marketplace deals. Urgency in the headline is what converts an accidental visit into a session.

Apps & utilities

Antivirus, VPN, cleaners and installs. Device and OS targeting is doing most of the work; the creative is the store page.

Volume map

Top GEOs for pop traffic and what they cost

Price and payout move together, and neither moves evenly. Bid every tier separately — a blended bid hides which market is actually
paying for itself — and expect the most profitable accounts to run a cheap tier and an expensive one at the same time.

Tier 1

Highest CPM, highest payout

USA, Germany, United Kingdom, Canada, Australia. You pay a real price per thousand and you get users whose deposits and orders justify it. Start narrow: one GEO, one device class, one offer.

Tier 2

The balance point

Brazil, Mexico, Spain, Italy, Poland, Turkey. Enough volume to reach significance quickly, payouts high enough to stay profitable. This is where most pop accounts find their first stable campaign.

Tier 3

Volume and cheap learning

Indonesia, India, Vietnam, Philippines, Bangladesh. The cheapest place to find out whether a funnel holds together. Watch payout floors closely — margin here is thin and unforgiving.

Pick one offer and one number

A single vertical, a single payout, and the CPA you need to hit. Two offers at once means neither result is readable.
Build the landing page for a cold arrival

Under two seconds to paint, one promise above the fold, one action. Assume the user did not ask to be here, because they did not.
Wire tracking before the first dollar

Sub-IDs on source, GEO, device and OS, postback confirmed with a test conversion. Untracked pop spend is simply a donation.
Open narrow

One GEO, one OS, popunder only. Open near the average price Insights reports for that market rather than at the floor — bottom-priced inventory teaches you nothing.
Cap frequency and set the day budget

One or two impressions per user per day, and a budget you can afford to lose entirely on day one. Speed comes after signal.
Blacklist on data, not on mood

Give each source enough volume to be judged, then cut the dead ones in a single pass. Do this daily for the first week.
Rebuild the lander, not the bid

When CR is the problem, bidding will not fix it. Ship a second angle and let the two run against each other.
Scale the survivors

Duplicate the winning combination into an adjacent GEO or device and raise bids on the whitelist. This is the point where the automation earns its keep — hand it the routine tuning, and if the funnel holds, try the same offer on direct click in the same account.

Get your account manager after a $500+ deposit

A deposit bonus, GEO and vertical recommendations, whitelists for your offer, and a free pack of creatives for whichever format needs them.

Open my account

Why buy pop here

What the platform adds on top of the inventory

Buying the impressions is the easy part. These are the tools that decide
whether week two costs less per conversion than week one.

AI bidding

The bidder picks the sources most likely to convert for your offer at the lowest price it can win them for, and keeps adjusting while you sleep.

Micro bidding

Manual control where automation is too blunt: raise the bid on a source that converts, lower it on one that does not, and keep both running instead of blacklisting on a hunch.

CPA Goal

Name the cost per conversion you can live with and the system moves budget towards the sources hitting it, away from the ones that are not. It runs on conversions, so your postback has to be firing first.

Optimization rules

Conditions you set once that then act without you — cutting a source the moment it stops paying. On pop, where blacklisting is a daily job, this is the single biggest time saver on the platform.

Premium traffic

A separate quality tier of verified sources you can buy deliberately rather than hope to land on, on top of the in-house anti-fraud layer that screens inventory before it reaches your campaign.

Postback and tracker integrations

Native setup with Voluum, Keitaro, BeMob, RedTrack, PeerClick, OctoTracker and CPV Lab Pro. Worth doing before anything else: micro bidding and CPA Goal both run on the conversion data it returns.

Before you fund

The questions you are actually asking

Why is there no free trial?

Because there is no free inventory. Every impression is bought from a publisher at auction, so a trial would be us spending money on an untested funnel. The $250 is your media budget — it converts into impressions, not into a platform fee.

Why $250 specifically?

It is the smallest amount that produces a readable result. Below roughly that, source-level numbers stay noisy and you end up making decisions from twenty conversions. $250 at Tier 3 CPMs buys enough volume to separate a bad offer from a bad landing page.

How fast will I know if it works?

Delivery starts within hours of approval. Most buyers have a first read on source quality inside 24 hours and a first profitable combination inside the first week — assuming tracking was set up before launch, which is where most first campaigns actually fail.

What stops me buying bot traffic?

Nothing you have to take on faith: every source reports separately, so you can audit the traffic you paid for and blacklist anything that looks wrong in one click.

What if my vertical is restricted?

Ask before you deposit. Send the offer link to a manager on Telegram and you will get a straight yes or no, plus the GEOs where it currently performs.

What happens to money I do not spend?

It stays on your balance and keeps buying impressions on the next campaign. Every movement is itemised under Billing History in the dashboard.

Proof

Results from buyers running pop on ROIads

TODO — case study 1

Insert a real case: vertical, GEO, format, spend window and the metric that moved. Nothing here is invented, so this block is deliberately empty until you supply the numbers.

TODO — testimonial 2

Insert a verifiable quote with an attributable name or company. Trustpilot and affiliate-forum reviews of roiads.co are a legitimate source if you have permission to quote them.

TODO — case study 3

Insert a scaling example: starting deposit, the combination that survived testing, and where volume landed after optimisation.

FAQ

Pop traffic questions, answered

Didn’t find your answer? A manager will reply on Telegram.

Ask on Telegram

What is pop traffic in affiliate marketing?

It is paid traffic delivered by opening your landing page in a new browser window or tab, triggered by a user action on a publisher site. The advertiser pays per thousand of those page loads, and the landing page does the entire selling job because there is no separate creative.

What is the difference between a pop-up and a popunder?

Position and timing. A pop-up appears in front of the active window straight away; a popunder loads behind it and is seen when the user closes or minimises what they were reading. Popunder is the higher- volume, lower-irritation option and carries most pop spend on ROIads.

How much does pop traffic cost?

Bidding starts at $0.5 CPM. Real prices depend on GEO, device and how competitive the source is — Tier 3 markets sit near the floor, Tier 1 markets run considerably higher. Average and maximum prices per country are visible in Insights before you commit.

What do I need to deposit to start buying pop traffic?

$250. At $500 or more the account also comes with a personal manager, GEO and vertical recommendations and traffic insights for your specific offer, which is why most buyers planning more than one test start there rather than at the floor.

Do I need creatives for a pop campaign?

No. A campaign needs a working landing page URL, targeting and a bid. That is the main practical difference from push, where every variant needs an icon, an image and copy.

Is pop traffic effective, honestly?

It is effective for offers that can be understood and acted on in a few seconds — sweepstakes, dating sign-ups, app installs, casino registrations, flash e-commerce deals. For products requiring comparison or a long form, push or search will beat it. The format is a volume instrument, not a persuasion instrument.

Which GEOs give the best pop volume?

Cheap scale sits in Tier 3 and payout depth sits in Tier 1, and the pattern that works is to validate a funnel where impressions are cheap, then port the winning version into a premium market with tighter targeting and a rebuilt lander.

How do you handle bot and low-quality traffic?

An in-house anti-fraud system filters inventory before delivery, and source-level reporting lets you audit and blacklist anything that looks wrong. Both layers matter: automated filtering catches the obvious cases, your own blacklist catches what is merely unprofitable for your offer.

How quickly does a campaign go live?

Registration and dashboard access are instant, and moderation of a submitted campaign takes 10 to 15 minutes on a working day — so a campaign built in the morning is typically buying impressions by the afternoon.

Last step

Fund $250 and ship your first popunder today

Registration is a single form and the dashboard opens immediately — no demo call, no waiting list.

Here is exactly what happens after you sign up:

You get dashboard access instantly and can build a campaign before your deposit even clears.
A manager picks up your account during working hours.
They confirm your vertical is allowed, suggest GEOs that are converting for it now, and share whitelists.
Moderation takes 10 to 15 minutes and the campaign starts delivering the same day.
From a $500 deposit the manager stays assigned to you and reviews campaign performance daily.

Start with a $250 deposit Message an account manager first